The photographer claims to have a totally unique “process” to create headshots.
While the photographer may have a totally unique process to create their headshots, it’s not rocket science. A headshot is a photo of a person’s head. Face forward (obviously not the back of the head!). It should be well-lit and be an accurate reflection of what the person truly looks like.
You don’t need a formula to take a great headshot. You simply need to know what makes a great headshot and be able to capture them with consistency.
The truth is, anyone with a decent camera can take a quality headshot. The trick is to be able to be able to create the type of environment where one can do so consistently.
This includes knowing exactly what an actor headshot is (vs. a model headshot), understanding lighting and composition, and being able to comfortably interact with and direct your subjects in order to make the best headshots shots possible.