The headshot photographer claims to know casting directors who love their work.
The idea behind using this in a marketing fashion is that the photographer wants you to believe that due to their relationship with casting directors who love their work, that you’re far more likely to be called in by one of these casting directors if you work with this photographer.
These types of relationships are a beautiful thing, but having your photo taken with a certain photographer is still no guarantee that your photo will be looked at for more than 1/2 a second like everyone else’s.
If you don’t look the part, you don’t look the part.